ActiveCampaign, the leader in marketing automation, email marketing and CRM, is putting down roots in San José, Costa Rica and will have 100 employees in the hub within 12 months. Latin America is one of the company's fastest growing regions, with local businesses growing through the power of ActiveCampaign's platform every day. With offices in Brazil and Colombia already, ActiveCampaign is making a larger investment in the region by expanding engineering and customer teams to improve the global customer experience and operations of the business. Costa Rica hosts a large number of successful technology companies such as Microsoft, Intel, Akamai and Smartsheet. As the latest technology leader to open a hub in the country, ActiveCampaign will be able to support more businesses in the region and across the globe, who need resources in both English and Spanish.

Two-thirds of those surveyed by Morar Consulting for digital agency Squiz said the biggest AI opportunity for customer experience is use of the data it provides. As we explore in this article, AI can help companies to optimize customers experience by better understanding customers and their journeys, offering smart recommendations and providing service and support. A quarter think AI will reduce human error and 15 percent say it will allow them to deliver services more quickly. However, only 24 percent of the businesses surveyed said they are currently using AI, although 46 percent say they're preparing to use it within the next year. The Squiz report concludes, "This is too slow, using algorithms to generate personalized services and deliver effective cross-selling opportunities is increasingly key to all organizations." The main concerns businesses expressed about AI are'lack of human control/oversight' (36 percent) and'expense' (29 percent).